Making A Difference

I presented to B and B owners at the Iowa Bed & Breakfast Guild this past week and asked them to explore with me what they do and why that's important.
As often happens they started with the obvious ones: we provide overnight accomodations for travelers.
Then graduated slightly to: we provide safe and pleasant rest and relaxation in a special atmosphere.
Next came: we provide a sort of therapy - we feed the soul. Why? Because people want to feel special.
Why is all that important? It's important for people to be able to destress, have a caring experience, with a sense of family. Why? Because people need to relax in order to connect with their positive self.
And why is THAT important? Because we stir up a change in perspective and allow people to go 'back' to their regular world in a better, more 'in tune' way which allows them to affect other people's lives positively.

Whatever it is you think you do (i.e. provide a place to stay overnight), I think this story helps us recognize that all of us, no matter what we do, really can affect other people (known as our customers) in some pretty profound ways - provided we choose to.
Is it that simple? I think so - simply CHOOSE to make a POSITIVE DIFFERENCE through your every interaction every day.